Video Production

The ICU is the one-stop creative resource for a wide variety of recording artists, music labels, Fortune 500 companies, ad agencies, nonprofits and other organizations. If you have a message to deliver, a vision to share, a lesson to teach, a product to launch, or an image to build, video is vital to your business. And if you need video, you need The ICU. We have the imagination, insight, and technical expertise required to transform your ideas into powerful, persuasive presentations on screen.

Quality in any business is defined by customer satisfaction. The ICU has built its reputation by consistently exceeding client expectations. From inspiration to realization, from concept through research, storyboard and script development, casting, shooting, editing, post-production and duplication, The ICU provides a full line of video production services. In an era where the cutting edges of technology are constantly being redefined, The ICU is committed to using the right tools for every project on an individual basis.

The #1 Video Production Company in New York City

Video Production Services

  • Marketing Videos
  • Music Videos
  • Product Launches
  • Meeting Openers
  • Commercials
  • Interstitials
  • Documentaries
  • Employee Orientation
  • Training Videos
  • Branding
  • Recruitment
  • Product Demos
  • Cultural Programs
  • Corporate Videos
  • Political Videos
  • Testimonials
  • Live Event Coverage
  • Fundraising
  • Public Relations
  • Legal & Compliance
  • Educational Programs
  • Promo Videos
  • Viral Marketing
  • Mobile Wireless Content
  • Extreme Sports
  • Sizzle Reels

What continues to set The ICU apart from other video production companies, year after year? It’s our creative track record and unparalleled client satisfaction. Professional, experienced and 100% reliable, The ICU provides one stop shopping for all video production services and post-production needs.

We produce everything and everywhere - from green screen studio shoots in New York City to exotic locations worldwide, from corporate video productions to large-scale live event coverage, from branding videos to sales videos, from television documentaries to TV commercial production, from music videos to viral videos especially designed for YouTube. We provide every scale of production from single videographers to traditional broadcast television crews to major multi-camera high definition video productions for simultaneous, worldwide live coverage of music performances or corporate events.

The ICU’s highly experienced post production team (comprised of video editors, sound editors, graphic artists, and animators) provides complete postproduction services, including Final Cut Pro editing, 3-D graphics, After Effects, motion graphics, CGI animation, DVD authoring, DVD duplication and webcasting services such as streaming video for websites and webinars.

We pride ourselves on our returning clients who consider us the best video production company in the field.


Entertainment Marketing Agency

The ICU’s entertainment marketing agency represents recording artists, labels and corporate brands and specializes in product placement, integration and promotions in all forms of media.

We are a full-service branding agency providing 360 degree integrated marketing concepts. We handle projects small and large and pride ourselves on collaborating with the extraordinary in-house creative teams maintained by many of our clients.

We work closely with you - every step of the way - to develop marketing solutions that are clear, concise, and bull’s eye on target.

Entertainment Marketing Agency Services

  • Innovative and strategic product placement opportunities within originally produced, high-definition video content
  • Full production and creative services, including directing, editing, writing and producing
  • Ability to match brands with key demographic influencers
  • Cost effective video solutions to reach engaged customer base
  • Compelling interstitials, viral video and commercial creation
  • Targeted multi-media  marketing campaigns
  • Tailored, original showcases for artists and brands

Every problem has a solution. We’ll push creative boundaries, and find that solution, with our desire and your objectives to guide us. We are maniacally focused (we’re off the medication) on getting the desired response from your target audience.

We know how to appeal to the ‘alpha’ consumer and pride ourselves on our industry relationships and bringing the “cool” factor to every campaign.


Creative Brand Consulting

The ICU offers recording artists, labels, managers, publishers and the people who work with them, the benefit of our in depth experience in the entertainment business. Ask us questions about any aspect of your career and we’ll give you simple answers, based on inside information and real experience that will help you understand the complexities of the music business.

We offer full-service consultancy services relating to your act, including A&R, publicity, plugging, marketing, management, and general business affairs. Our advice is insightful, impartial and completely confidential.

The ICU specializes in helping musicians and individual artists perfect, protect and grow their brand.  We will assist in locating opportunities to give you a clear brand strategy that can successfully grow into an iconic image.